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브랜드

The Three-Hour Brand Sprint - GV Library

W arning: This is a post about branding, but I'm no brand expert. For most of my career, any mention of the word brand made me uncomfortable. I figured it was a fine line between "brand exercise" and "total waste of time." I was forced to confront my branding heebie-jeebies five years ago, when I joined Google Ventures.

https://library.gv.com/the-three-hour-brand-sprint-3ccabf4b768a#.z5ptneliz

What is Brand Architecture? - Inkbot Design - Medium

Before the 2012 Olympics in London, if you were to ask an average person what Procter & Gamble was, you would probably not be able to get the correct answer. Maybe a few people would recall something about hearing about a company by that name (others might have told you it was a legal agency of some kind).

https://medium.com/inkbot-design/what-is-brand-architecture-edab9aa55ee

IT회사의 브랜드 가이드라인

브랜드 가이드라인, 어디까지 관리해봤니? | 당신이 브랜드 디자이너라는 전제 하에, 몇 가지 질문을 해보겠다. A. 브랜드 가이드라인을 만들어 본 적 있는가? B. 동일한 브랜드의 가이드라인을 필요에 의해 업데이트해본 적 있는가? C. 전통적 브랜드 가이드라인의 변화 필요성을 느낀 적이 있는가? D. 매체와 트렌드 변화를 반영한 브랜드 가이드라인을 제작해 본 경험이 있는가?

IT회사의 브랜드 가이드라인

https://brunch.co.kr/@drawrithink/13

IT회사의 브랜드 가이드라인

IT회사의 브랜드 가이드라인

The 16 Rules of Brand Strategy

If you're developing your strategy, use this list to guide you. If you already have one in place, use this list to test it. Most importantly, read this through a brand lens. When I mention companies below, measure them by their brand identities, not their product offerings. Strong brands are unique.

https://medium.com/@TripleJas/the-16-rules-of-brand-strategy-6a8d4a0cbad0

브랜드 아이덴티티 구축 시 알아두면 좋은 것들

브랜드 아이덴티티와 비주얼 시스템 | 이 글은 '핵심가치'에서 이어지는 내용입니다. 새로운 브랜드를 만드는데 로고가 있다고 해서 아이덴티티가 형성되지는 않는다. 브랜드에 정체성이 생기기 위해서는 시각요소의 생태계가 필요하다. 로고로 출발해 반복해서 사용되는 색, 특정 메시지를 담은 슬로건, 개성 있는 폰트 등 잘된 브랜딩은 일정한 규칙 하에 시각 요소들이 유기적 관계를 이루는 경우가 많다.

브랜드 아이덴티티 구축 시 알아두면 좋은 것들

https://brunch.co.kr/@cliche-cliche/73

브랜드 아이덴티티 구축 시 알아두면 좋은 것들

브랜드 아이덴티티 구축 시 알아두면 좋은 것들

Let's Talk About How to Build a Brand - How to Build a Brand - Medium

Let's Talk About How to Build a Brand It's more than fancy fonts and clever logos It's about more than fancy fonts and clever logos While the online space and social media have ushered in access to knowledge previously locked away in library stacks, continuing education classes, and on microfiche, they've also opened the door to scam artists and faux marketers who hock five-figure online courses and master classes riddled with inaccuracies.

https://medium.com/s/how-to-build-a-brand/lets-talk-about-how-to-build-a-brand-543b2dfbc4f5?fbclid=IwAR1LF1hXmAM6V83LwDGPwuC8tn7y_4-Uro-YUkav7QGwsnclVlzEE4UtVK4

Find guidelines

Find guidelines, the fastest way to brand assets.

Find guidelines

http://findguidelin.es/

Find guidelines

Opinions on corporate and brand identity work

https://www.underconsideration.com/brandnew/?fbclid=IwAR1a5aksPaJrtYrfKh-qwmCxtKNaDYjZbjG99KR2gep6DLj2MFny_rblbqE

Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logos. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com has conducted a fascinating experiment, asking 156 Americans between the ages of 20 and 70, to draw 10 famous logos as accurately as possible.

Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

https://www.boredpanda.com/famous-brand-logos-drawn-from-memory/?utm_source=androidapp&utm_medium=social&utm_campaign=androidapp&fbclid=IwAR266BN4ZWLpS5FLyA0ogsKWeAw2ey-5o3tNh05NPWiEQIAQofUFffp_ngQ

Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

Brand New Roman

Brand New Roman, created by experimental creative studio Hello Velocity, is the most corporate Corporate Font ever created. Now ALL your content can be sponsored content!

https://www.brandnewroman.com/c?txt=&color=%23000000&bg_color=%23ffffff