How to Define a Product Strategy: The Value-Based Approach
A lot of people think about the answer to that question in terms of goals. However, as guides for a product's ongoing purpose, goals are not enough. Therefore, a product strategy needs to be value-based so that it roots the roadmap, which is goal-based, in a clear context.
https://medium.com/nodesdigital/how-to-define-a-product-strategy-the-value-based-approach-41dfefb5e54e