Blockchain in Insurance

Questions
  • 보험, 넓게 금융에서 Blockchain use cases?
  • 보험 value chain에서 Blockchain 활용
  • Blockchain을 통해 새롭게 생겨난 Business Model
  • Blockchain eco-system(?) 차원의 거시적 변화
  • 암호화폐 관련 보험 시장의 가능성

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  • 교보라이프플래닛, 캐롯 등 국내 디지털 보험사의 실적 및 전망은? → 왜 잘 안 될까? 시기상조인가?
  • 기존 한화생명 상품 중 서비스를 붙일 수 있는 방법은 없을까? → 기존 상품을 라이프스타일로 재정의 하고, Insurance + Prevention + Assistance Offering 해보면?

 
Offerings:
1. 자산 측면
2. reward eco-system
 
 
ULTIMATE GUIDE TO BLOCKCHAIN IN INSURANCE
THE ULTIMATE GUIDE TO INSURANCE ECOSYSTEMS
  • Xtract identified a challenge in the insurance industry. Claims were being processed through a drop-down menu with no visual input from the customer, leaving a claims handler with the responsibility of making an important, costly decision with insufficient information. Xtract uses intuitive AI to visually re-create insurance incidents, with the capability to drop them onto Google maps, to drop pins, and to click on the zone of damage to create a picture of what happened. In addition to this, it has launched a self-serve process so the policy holder can use their smartphone to re-create the incident in front of the claims handler. This takes about a minute and creates a single decision point. Based on previous trials with top-five insurers that are processing on average 300,000 claims a year, this technology could save more than $40 million annually by reducing third party intervention, phone calls and more.
  • Flock had the vision of quantifying complex risks in real time by ingesting real-time data from multiple sources, resulting in an immediate, granular understanding of those risks and the losses that might result. The business started in the drone industry, trying to understand real-time drone flight risk. For example, if a customer is flying a drone from A to B, they can enter relevant information relating to factors such as weather and location. Off the back of this, Flock built a risk analysis platform to quantify and price that risk.
  • These innovative data sets have given the company an edge against insurers that are struggling to price the risks of activities or assets that haven’t been around that long, with relatively little historical data. As a result, Flock prices its drone insurance by the minute, sells it by the hour, and gives customers the option of buying it over their mobile phones. The insurer has launched a range of flexible products that include liability insurance and enterprise cover for up to £25 million in damages, which is aimed at telematic fleets run by the world’s largest drone fleet owners like Atkins and the BBC. Since launching in 2018 the business has taken off, and today it helps thousands of customers fly safer and smarter. This success is allowing it to diversify into new spaces, tapping into a number of data-driven insurance and risk management products in the drone industry, from an on-demand insurance app for micro-SMEs, to an exposure-based enterprise product for the world’s largest drone fleets.
  • South African health insurer Discovery has made great strides in its bid to realize the full potential of its Shared Value Insurance business model. The carrier has partnered with leading insurance groups around the world, each of which incorporates the Vitality platform into its business model. Not only has the Vitality platform been praised by its customers for its benefits, but Discovery is confident that by 2023 its ecosystem can help improve the health of 100 million people globally.
  • The Generali Group, based in Italy, introduced a home insurance policy that blends smart-home technology provided by Nest Labs (a Google-Alphabet group company) with its offering to further protect its clients’ homes. For example, Nest Protect’s technology detects smoke and carbon monoxide, and sends alerts to customers’ phones. This partnership creates added value for the customer, and reduces risk for Generali as an insurer. In a move to embrace the Internet of Things (IoT) and digital ecosystems, Generali:
    • Launched Jeniot, a company that provides innovative IoT and connected insurance services in the areas ofurban mobility, the smart home, health and the connected working
    • Created Welion, an integrated welfare company that specializes in the health ecosystem.
    • Launched a campaign in Italy entitled ‘Call for Growth’, to drive partnerships with innovative start-ups from the sector.
  • Chinese insurer Ping An Insurance has also leveraged ecosystems as a key element of its strategy to become a single source for financial, health and life services. Through its majority share in Autohome, which dominates the online car sales market, it is able to mine valuable data and establish a foothold in the autonomous vehicle sector. The insurer’s property sales and investment ecosystem, Haofang, boasts dozens of real estate developers and more than 12 million participating consumers. Ping An is leveraging this network to create new revenue streams by providing distribution for its mortgages, wealth management and other related products. Finally, its Good Doctor platform connects a vast network of hospitals and has assembled a large team of doctors, 900 of whom are dedicated to providing 24/7 free online consultations to about 77 million patients. This ecosystem alone is worth an estimated US$480 million in annual revenue, which in 2018 increased by 78.7 percent over the previous year. Together, these platforms position the carrier perfectly for diverse and nuanced growth in the insurance space. The true power of Ping An’s ecosystems is that while they cover diverse territory, they combine effectively to address a broad spectrum of customer needs and to realize the insurer’s over-arching objective.
How Blockchain Could Disrupt Insurance (CB Insights, Jan. 2019)
  • Fraud detection & risk prevention: By moving insurance claims onto an immutable ledger, blockchain technology can help eliminate common sources of fraud in the insurance industry.
    • A proposed counter-fraud blockchain implementation. Source: IBMA proposed counter-fraud blockchain implementation. Source: IBM
      A proposed counter-fraud blockchain implementation. Source: IBM
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  • Property & casualty (P&C) insurance: A shared ledger and insurance policies executed through smart contracts can bring an order of magnitude improvement in efficiency to property and casualty insurance.
  • Health insurance: With blockchain technology, medical records can be cryptographically secured and shared between health providers, increasing interoperability in the health insurance ecosystem.
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  • Reinsurance: By securing reinsurance contracts on the blockchain through smart contracts, blockchain technology can simplify the flow of information and payments between insurers and reinsurers.
Blockchain use cases
  • 비상장사 주주명부관리시스템 블록체인 및 핀테크 전문 기업 ‘두나무’가 지난해 11월 삼성증권과 함께 선보인 국내 최초의 비상장 주식 통합거래 지원 플랫폼은 블록체인 기반 주주명부관리시스템의 시범 서비스.
  • 블록체인 기반 신원증명 플랫폼 블록체인 전문 기업 아이콘루프가 개발한 '마이아이디(MyID)'. 마이아이디는 사용자가 자신의 개인정보를 단말기에 저장한 후 인증을 완료할 경우 필요한 정보만 골라 제출할 수 있는 블록체인 기반 신원증명 플랫폼. 지난 11월 블록체인 기반 분산 ID 연합체 '마이아이디 얼라이언스(MyID Alliance)'를 출범. 해당 연합체는 마이아이디를 중심으로 온라인 환경에서 블록체인 기반 분산 신원 확인(DID) 생태계의 연계 구축과 확장을 목표로 하는 협력체. 현재 현재 삼성전자, 신한은행, KB증권, GS샵, 야놀자, 빗썸 등 총 62개 기관 및 기업이 파트너사로 참여.
  • 블록체인 기반 지역상품권 발행 SBI홀딩스는 블록체인 기술을 활용해 일본 후쿠오카현 우키하시에서 전자 지역상품권을 발행할 계획. 후쿠오카 상공회의소는 지역 경제를 살리기 위해 정기적으로 종이 상품권을 발행해왔음. 코로나19 팬데믹으로 대면 활동에 제약이 생기면서 가능한 신속하게 관련 운영을 디지털로 전환할 방침. 상품권은 엔화와 1:1로 연동되며 지역 스테이블코인처럼 기능함. 사용자는 현지 매장에서 스마트폰 앱 QR코드를 스캔하는 방식으로 상품권을 이용할 수 있음. 상품권은 올해 9월 출시될 예정.
보험 관련 코인(토큰)
디지털 자산(암호화폐 등) 대상 보험 상품
Blockchain → 보험 value chain
  • 상품개발 → 모집 → 계약심사 → 자산운용 → 보험금 지급 → 고객관리
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(참고) Blockchain 서비스별 분류
* 참고: MI센터, [SBI Holdings 전략방향 검토(안)], 2020.06* 참고: MI센터, [SBI Holdings 전략방향 검토(안)], 2020.06
* 참고: MI센터, [SBI Holdings 전략방향 검토(안)], 2020.06
  • 지급결제
  • 송금
  • 유통
  • 자산관리
  • 신원확인/자금세탁 (KYC/AML)
  • 채굴
  • 규약/기술
  • 보관(Wallet), Custody